CORPORATE Advertising
CMP ADVERTISING OPPORTUNITIES
Calabogie Motorsports Park, North America’s Premiere Driving Experience, provides a unique marketing platform for your business.Whether it be through signage around the track, sponsorship of an event or promotions through our digital media, Calabogie Motorsports Park will help create a unique package to reach your target market effectively.
As host to high profile car clubs such as Porsche, BMW, and Ferrari and first class corporate and client events, Calabogie Motorsports Park is a prime advertising vehicle and great way to get your company noticed by tens of thousands of participants and spectators.
Marketing opportunities for small or large companies are diverse and may be tailored to fit both budget and marketing goals. Packages can be created to enhance product visibility, branding, team building and over overall objective of increasing the bottom line, all while being entertained by one of the most exhilarating sports in the world.
THE TRACK OF CHOICE
Every year, Calabogie Motorsports Park is home to hundreds of events and hosts thousands of participants and spectators. In 2011, over 20,000 individuals entered the gates of Calabogie Motorsports Park to watch the action or hit the asphalt.Canadian Car Clubs, Automotive Manufactures, Corporations and International Racing Events choose CMP as their track of choice year after year
SIGNAGE OPPORTUNITIES
CMP offers a wide variety of ways for you to advertise around the track and in the facilities.Straight Away
A barrier that runs in a prime viewing area of all spectators.
- Specs: 120″ wide x 23″ high
- Posting Price: $1,500* / board / season
Start / Finish Tower: A very exciting opportunity for your message to be seen at the most visible part of the track, seen by tens of thousands of spectators and participants throughout the summer.
- Specs: 5.43 ‘ wide x 3.75 ‘ high
- Posting Price: $3,500* / season
Entrance & Exit: Get your message noticed by all people at the park entrance and exit. Create a lasting impression by having your message be the first and the last one they see.
- Specs: 120″ wide x 60″ high
- Posting Price: $2,500* / season
Stadium Area Ad: Get noticed in the centre field of the track with a large billboard-styled advertisement. Located directly behind the start / finish line and the main straight-away the visibility of this signage is ideal.
- Specs: 16′ wide x 8′ high
- Posting Price: $13,000*/ board / season
Quarry Signs: Visible from the viewing deck and spectator sitting area, the v-shapes sign makes a strong impact for any advertiser.
- Specs: 16’ x 8’ (3 sides available)
- Posting Price: $20,000*/ board / season
Main Paddock Display: Subject to availability, Calabogie MotorSports Park is offering space during its lapping days and events for promotional displays to be placed in the paddock. The paddock is a high traffic area where participants and spectators gather while at the track.
- Specs: Maximium 20 feet wide x 10 feet deep
- Pricing: $250* / day $500*/ event
Suite Sponsorship: For those opting for an overnight stay, our Club House offers 4 Executive Suites with full kitchens that will ensure a good night’s rest before hitting the track the next morning. Each of these suites offer excellent advertising opportunities.
Your company can name the suite, produce and install interior signage and have signage at the rear paddock.
- Price: $ 2,000* / season
Note: Decals on Calabogie Mustangs are available for major sponsors. Additional signage opportunities may exist. Please contact us for details and pricing.
*Cost does not include production
ONLINE ADVERTISING
Through the CMP website, social media, and e-newsletters, CMP has a developed strong presence in the digital world. CMP’s 2011 Online Presence:
WEBSITE:
- 63,196 Visits
- 38,336 Unique Visitors
- 58.37% New Visitors
FACEBOOK:
- 1,065 Fans
E-NEWSLETTER:
- 2875 CMP Subscribers
- 50% Open Rate
Here are a number of ways to reach the CMP digital audience:
Website Feature: Display your company logo in the Sponsorship area of the website.
- Specs: 1.5” x 1.5”
- Pricing: $100 / month or $500 / season
Facebook Feature: Have your company featured in one of CMP’s status reports.
- Pricing: $100 / post
Facebook Tab: Provide a unique offering to CMP members and have it featured on a custom Facebook Tab.
- Pricing: $400 / tab / month
E-Newsletter Feature: Showcase your company and a CMP offering in one of the CMP bi-weekly e-newsletters.
- Pricing: $400 / e-newsletter
PROGRAM ADVERTISING
CMP VIP Membership Program: With over 2,000 members the VIP program gives you, the retailer and service provider, an opportunity to showcase your offering at an exclusive discounted rate to CMP members only for the year. By participating in this reward card system you will be provided with the following advertising opportunities:
- Logo featured in the CMP Membership Program Welcome Letter
- Logo featured on the CMP Membership Program website with special offering details
- Company recognition in one of the CMP bi-weekly e-newsletters
- Company recognition on CMP Facebook page
Price: $200 / season being entertained by one of the most exhilarating sports in the world.